Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 17th April 2018.
Details of our next Twitter Chat:
Guest: Karen Sutherland
Date & Time: Tuesday, 24th April 2018, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Chris Strub.
From the MF CEO Question:
- Why do you think live-tweeting has become a fixture at events?
- Can you prepare for live tweeting at an event? How?
- What does the anatomy of a live event tweet look like?
- How do event hashtags work? What role do they play at live events?
- What are some creative ways of enhancing your live tweets?
- Live tweeting encourages audiences to look down at their devices during presentations. How do you think this impacts the speaker?
- How can you repurpose your live tweets once the event is over?
From the MF CEO Question:
MF Design Lead Answers
A2) TechCrunch Conference attendees were tweeting about the talks and to each other.— Kevin Garber (@Ke_Ga) April 17, 2018
I loved how all attendees could join in and contribute to a running commentary about the sessions.
A3) Subsequently I would enjoy live tweeting furiously from all the tech conferences that I attended and around some live international events like Presidential debates. #SocialROI. https://t.co/UHJDQn6TPC— Kevin Garber (@Ke_Ga) April 17, 2018
A6) This is also a great way to connect with other people at the conference and meet in person. It is always fun when you recognise someone in the lunch line and say “Hey, you were tweeting about speaker x right?” #SocialROI https://t.co/UHJDQn6TPC— Kevin Garber (@Ke_Ga) April 17, 2018
A1: Because out of all the various social networks, Twitter has the strongest and easiest discoverability. Sure, you can Facebook, Snap, Instagram, etc., but through the power of an event hashtag, there’s *always* a conversation happening here on Twitter. #SocialROI https://t.co/LFaE3te48f— Chris Strub (@ChrisStrub) April 17, 2018
A1-b: Twitter is also by far the easiest way to follow the content that is being shared at a live event — and that includes scheduled talks AND the behind-the-scenes socialization. Twitter opens your event to the entire world, & creates legit FOMO for those not there. #SocialROI https://t.co/LFaE3te48f— Chris Strub (@ChrisStrub) April 17, 2018
A1: It’s an easy, and free, way to connect with other event-goers and businesses showcasing at the event. Where else can you get information, trending topics, etc. in real-time during an event? #SocialROI https://t.co/Y7pc9cKB0m— Katelyn Brower (@BrowerKDnB) April 17, 2018
A1— Zala Bricelj (@ZalkaB) April 17, 2018
It's a great way to "storify" your event. Make it come to life.
Get a collage of activities, workshops, people, ideas for those at the event IRL, those behind
Making it participatory, creating many different levels of connections & conversations#SocialROI https://t.co/cQYlPcywzX
A1: People want to share their opinions and whether you're an introvert or extrovert, it's often easier to share your thoughts online. Plus, if you have a question or input, there may not be an opportunity to share during the presentation. #SocialROI— JMatt (@JMattMke) April 17, 2018
A1.2: Then there's the whole connecting component that live-tweeting brings to events. You're able to find like-minded individuals a lot easier! #SocialROI— JMatt (@JMattMke) April 17, 2018
A1: I think it brings a real connection to your online community for something you might be doing live that people can’t attend even if they wanted. It’s like being able to be there in spirit (I feel this a lot being so far away in #Alaska ) #Socialroi— Shiloh Morrison (@ShilohfrmAlaska) April 17, 2018
A2: Prep comes in many forms.— Chris Strub (@ChrisStrub) April 17, 2018
— Stay hydrated
— Get a good night’s
— Stay powered up w/mobile charger (I own two @myChargePower ‘s)
— Plan which speakers to see
— Develop relationships with other attendees before the event
— Create keyboard shortcut w/hashtag #SocialROI https://t.co/uglIDRI7g4
A2-b: Another thing I recommend is putting your Twitter handle on your business card, and/or other physical things you might carry around/distribute. Make sure you give people an opportunity to Tweet you, and use your @ (or you probably won’t see it!) #SocialROI https://t.co/uglIDRI7g4— Chris Strub (@ChrisStrub) April 17, 2018
A2-c: Identifying @ handles is SUCH a key. You may want to develop a list of the @ handles of the people you’re likely to Tweet about/with before you go into the event so you can easily reference them. #SocialROI https://t.co/uglIDRI7g4— Chris Strub (@ChrisStrub) April 17, 2018
A2: Yes, start tweeting before the event. You can start a discussion about the sessions and workshops you plan to attend. And create a Twitter list of speakers. You’ll be able to easily look up speakers Twitter handles so you can tag them. #SocialROI— Madalyn Sklar Social Media Coach & Consultant (@MadalynSklar) April 17, 2018
A2 Let your followers know you are going to be at the event so they will look forward to your tweets. Create a unique hashtag for your business tweets from the event. #SocialRoi— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) April 17, 2018
A2. Research the speakers and connect w/ them. Have some prepared tweets to go. Great template images for summary + takeaways from each of the sessions. However, Live tweeting = real time content creation + engagement. #socialroi https://t.co/OLLSicp8M8— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) April 17, 2018
A2: I map out potential photo/video shot list that flows along with what I know will be happening in advance... It helps me avoid "decision-making" time on the "what" I'm sharing and gives me time to evaluate the most impactful images/video... #SocialROI https://t.co/MXZTntlKzW— Amanda Ray (@Amanda_Ray) April 17, 2018
A2) Create a list of speakers and attendees. Put them in Tweetdeck and engage with them leading up to the event. This will allow you to familiarise yourself with the handles, topics and the general feel of the event ahead of time. #SocialROI— Kate Frappell (@katefrappell) April 17, 2018
A3: Live event Tweets come in several forms — one key is to *definitely* include the hashtag.— Chris Strub (@ChrisStrub) April 17, 2018
— Live-Tweet a speaker/panel
— Speculate about/describe the atmosphere
— Tweet questions to the event organizers
— Capture/share moments of meeting new friends #SocialROI https://t.co/Yb6K9LkQbX
A3-b: We live in a SUPER fast-paced world, where we often desire more than just observations — we desire on-the-spot analysis.— Chris Strub (@ChrisStrub) April 17, 2018
IMO, the best event Tweets include valuable insights formulated on the spot. “Provide value” is an understatement ... #SocialROI https://t.co/Yb6K9LkQbX
A3: This can vary person to person - but they HAVE to include the event hashtag at a minimum. After that, you can quote the speaker (mention them too) or tweet your takeaway(s) or ask a question...— JMatt (@JMattMke) April 17, 2018
The twitter-verse is your oyster err something like that. #SocialROI
A3— Zala Bricelj (@ZalkaB) April 17, 2018
Please don't refer ONLY to tweeting words, quotes and blurry pictures of the stage / speakers.
Make it versatile - videos, GIFs, quotes, snippets, collages
Include info in front the the camera and behind the scenes too.
Events have so many layers that can be #SocialROI https://t.co/KYz5UylLfj
A3) If these chats weren’t so fast I’d draw a diagram!— Kate Frappell (@katefrappell) April 17, 2018
I usually like to include:
2. Speaker quote + handle
3. My own thoughts/take on the idea
4. Event hashtag#SocialROI
A4: Live event hashtags give the world an opportunity to track all the discussions taking place about an event. This is why it’s SO important for organizers to publicize and really own their own hashtag. That’s where the value lives! #SocialROI https://t.co/0YLvAXynRr— Chris Strub (@ChrisStrub) April 17, 2018
A4-b: Hashtags can literally bring people together. @dgingiss and I both live-Tweeted an event we were at in Atlanta in 2014. Two years later, he hired me ... and we are best friends to this day ... because we used a hashtag. (Seriously!) #SocialROI https://t.co/0YLvAXynRr— Chris Strub (@ChrisStrub) April 17, 2018
A4. Hashtags are the glue that hold online conversations together.— Rachel Miller (@rachelloumiller) April 17, 2018
Especially true at events.
Always remember to use the event hashtag so attendees and interested peeps see your brilliance. #SocialROI
A4: Using event hashtags in advance of the event allows you to connect with other attendees or interested parties; also make the event look popular beforehand, during, and after! Great profile-raiser all around.#SocialROI https://t.co/DPK4TKwZLz— Christine Gritmon (@cgritmon) April 17, 2018
A4. Event hashtags act like filters so that you can quickly zone in on relevant tweets.— Virtuoso Assistant (@VirtuosoAssist) April 17, 2018
It's a great way of seeing who else is at the event and maybe even organising a quick meet-up.#SocialROI
A4 Event hashtags bring cohesion and inclusivity to events - you can be part of it if you are attending in person or following online. It's a great way for people to build relationships. They build momentum for an event before it even happens! #SocialROI— Louise Upchurch (@Loulou_Uberkirk) April 17, 2018
A5: Oh boy. I need 280+!— Chris Strub (@ChrisStrub) April 17, 2018
— Use ***VIDEO*** to share snippets
— Use @Spectacles to capture in a creative/different way
— Use @GIPHY to create on-the-spot GIF’s
— Use @WordSwagApp for quote images
— Tag friends in pics if content relevant
— Thread Tweets w/theme#SocialROI https://t.co/AsCtjhvulT
A5-b: Don’t be shy to use @PeriscopeCo at events, so long as you’re within the rules set out by the event. *Definitely* offer your analysis. I got featured by #Periscope doing a walk-and-talk #SMMW18 Day 1 breakdown and got 5,000+ viewers — 100+ live at a time! #SocialROI https://t.co/AsCtjhvulT— Chris Strub (@ChrisStrub) April 17, 2018
A5-c: Here’s an example of a GIF that I made at #SMMW18 that showed true, genuine emotion — my best friend @saradmoore sprinting down the hallway to jump into my arms. (She is simply magnificent.) #SocialROI pic.twitter.com/0iQ8Mqo715— Chris Strub (@ChrisStrub) April 17, 2018
A5-d: Here’s one more GIF from #SMMW18. Guess which one of these folks had to keynote the next morning? (Hint: it’s @iSocialFanz ...) #SocialROI #water @Roberts_Ben_M @jencoleICT pic.twitter.com/gfcV6Ztfn0— Chris Strub (@ChrisStrub) April 17, 2018
A5— Zala Bricelj (@ZalkaB) April 17, 2018
Go beyond writing.
Capture the moment. The vibes.
I love how my friend @aiaddysonzhang shared moments during #SMMW18 keynote lectures, not just quotes, but her thoughts, reflections, even found herself sitting next to Pat Flynn's dad....#SocialROI pic.twitter.com/4NoiE5MJXm
A6: GREAT question. Knowing many speakers in the industry, I would say most would be flattered that they are providing value strong enough that people feel compelled to both document it & immediately share it with their own audiences. It actually helps/encourages me. #SocialROI https://t.co/PAPsDVoYM9— Chris Strub (@ChrisStrub) April 17, 2018
A6-b: To be clear, if you ever come see me speak live at an event, know that I strongly encourage you to live-Tweet to your heart’s desire about my content. It’s a huge compliment! (See you at #SMSSummit, #SSU2018, #SMDAYICT and #SMDayDen!) #SocialROI https://t.co/PAPsDVoYM9— Chris Strub (@ChrisStrub) April 17, 2018
A6 Great exposure for the speaker if you use their handle. They also can see what statements resonated with their audience. #SocialROI— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) April 17, 2018
A6.b: As the speaker, you can be hopeful that people are live posting - if you notice a lot of heads down, it may be a good opportunity to interject your social handles or tell them what hashtag to use. It may prompt distracted attendees to look up. #SocialROI— JMatt (@JMattMke) April 17, 2018
A6— Zala Bricelj (@ZalkaB) April 17, 2018
Keep in mind people are digesting, remebering or taking notes in different ways.
and devices can be a powerful tool, don't fear it, it gives your audience a chance to spread the word, give your reach & share you message w/different audiences.
Huge win!#SocialROI https://t.co/LrDoPS4dpJ
A7: A Twitter moment (like the one @MadalynSklar just published) is great. Or you can screenshot the highlights and make them an Instagram Story, or a Snapchat story. You could embed them in a blog. You can go back and study them, instead of taking traditional “notes.” #SocialROI https://t.co/L25C7aBONJ— Chris Strub (@ChrisStrub) April 17, 2018
A7: You can create Twitter Moments to recap the event with tweets from those that attended the event. You can also see people who you should follow and maintain a relationship with. #SocialROI— JMatt (@JMattMke) April 17, 2018
A7. Including in a blog is an easy way to add context to your post and allow people to interact with the discussions #SocialROI— Rachel Miller (@rachelloumiller) April 17, 2018
A7: Reviewing your live tweets from an event is a great opportunity to see which content generated the most interest and engagement from your audience.— Cameron Davis-Bean (@cdavisbean) April 17, 2018
Take those topics and expand on your analysis, or find more valuable information to share as a follow-up! #SocialROI https://t.co/1Ku8wUWjqZ