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Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 6th June 2017.
Madalyn Sklar hosted a Twitter Chat with Ian Moyse around the topic of
"Social Selling - Benefits and Best Practices."
Details of our next Twitter Chat:
Topic: Using Twitter for Social Selling - Tips, Best Practise & Case Studies.
Guest: Koka Sexton - Social Selling, Marketing & Advertising Expert.
Date & Time: Tuesday, 13th June 2017, 6.00pm EDT
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Ian Moyse.
From the CEO Questions:
Guest Questions:
- Prospects spend 57% of their time researching before contacting a sales rep. What role can social media play in this process?
- List 3 ways that someone can get started with Social Selling?
- Thoroughly understanding your target audience is important. How can you best get to know this audience?
- Buyers appreciate transparency and accessibility. How can brands ensure they are both of these things online?
- Your LinkedIn group currently has over 35K members. How did you grow this group & what are the benefits of a LinkedIn group?
- What is the best way to measure the ROI from Social Selling?
- What tools do you recommend that can improve efficiency on social?
From the CEO Questions:
Q for our CEO @Ke_Ga) How does ManageFlitter approach Social Selling? #SocialROI pic.twitter.com/CMwZIfaV0r
— ManageFlitter (@ManageFlitter) June 6, 2017
CEO Answers
A 1/4:
— Kevin Garber (@Ke_Ga) June 6, 2017
Our approach at @ManageFlitter has always been that a good product is your best form of marketing. #SocialRoi https://t.co/PCC6jYQGOS
A 2/4:
— Kevin Garber (@Ke_Ga) June 6, 2017
Then word of mouth amplified by social media can set things on fire. #SocialRoi https://t.co/PCC6jYQGOS
A 3/4:
— Kevin Garber (@Ke_Ga) June 6, 2017
We have been lucky that a lot of our customers have tweeted and blogged about @ManageFlitter. #SocialRoi https://t.co/PCC6jYQGOS
A 4/4:
— Kevin Garber (@Ke_Ga) June 6, 2017
There is a lot of opportunity for us to get better at our own tweeting, blogging, Facebook & LinkedIn posts! #SocialRoi https://t.co/PCC6jYQGOS
Guest Questions:
Q1) Prospects spend 57% of their time researching before contacting a sales rep. What role can social media play in this process? #SocialROI pic.twitter.com/bWvXGvJsLi
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
The buyer dynamic has clearly changed and I have seen from 50-70% mentioned here.
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
Sales people who ignore changing and adopting social as a new contributory tool are going to find it harder and harder !
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
Social Selling as it is termed helps address this change from the sellers side not solve but contributes
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
As a seller you need to use new methods & skills to attain that earlier engagement
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
This involves finding(the person), connecting, listening, sharing & engaging with authenticity and relevance! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Social helps until you can convert the discussion to the real world & engage back to a traditional sales process !! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
in recruitment social pre-research is over 90% - you have to look good online before you apply ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A1) There's a wealth of information about clients online on social media. LinkedIn and even Facebook can be used #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 6, 2017
A1. I am always about the show em don't tell em how great you are. Once you have em following you' keep em interested. #socialroi
— Brandie Peters (@brandiepeters_) June 6, 2017
A1: Social media shows the prospect how the company is invested in their customer experience #socialroi
— The Singing Tech (@SingingTech) June 6, 2017
A1 It's no longer enough to prospect + manage relationships.
— Nicholas Thickett (@NThickett) June 6, 2017
Now we have to lead people down the path to make educated decisions#SocialROI https://t.co/k7OlGX3HCa
A1. Use your content to help solve potential client's problems. Show them how your products/services can make life easier. #SocialROI
— Jorgenson Lockers (@JorgensonLocker) June 6, 2017
A1 SM helps guide people to what they're looking for, often times before they know they need something. Ensure you provide that! #SocialROI
— LUCYrk (@LUCYrk78) June 6, 2017
A1. Social listening forwards the research process.Then you connect, & create real engagement to build loyal long-term customers #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017
Q2) List 3 ways that someone can get started with Social Selling? #SocialROI pic.twitter.com/UQIFvT5AUX
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
Only 3 ! ?? 1- Create a customer focused polished BIO (I recommend on LInkedin & Twitter). #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Try https://t.co/NhPwbAFlpL for example to test what photo of you works best for influence etc dont underestimate this !! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
1st impressions count !! Today the 1st impression is often digital !
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
A2 2- Start liking, sharing and commenting on relevant posts – with AUTHENTICITY #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A2 also Don’t comment on something you know nothing about or have no good opinion on! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A2 3- Create or share relevant useful content – not pitchy sales material – add value + more value #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A2: b) 2 - ALways always give and ideally wait for the recipient to choose to engage back - @iamspeedyalex #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A2) Use search on LinkedIn and Twitter to start finding credible leads, follow them on SM and their content. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 6, 2017
Q2.
— Ai Zhang (@aiaddysonzhang) June 6, 2017
Offering rich content of value to your audience
Engaging w/ your audience
Listening to your audience #socialroi https://t.co/c9zIaEsGJx
A2. Answer FAQs, link to blog posts, host contests/giveaways with relevant influencers #socialroi
— Jorgenson Lockers (@JorgensonLocker) June 6, 2017
A2. Commit to the well-being of your ideal audience. Strive to bring value to them each and every day. That's the heart of it. #socialroi
— #WinnieSun (@SunGroupWP) June 6, 2017
A2. Fully brand across platforms, have a strong customer service strategy, & share relevant content to establish trust. #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017
A2 Build a list of who you want to focus on, what people need to know and the best way to reach them.#SocialROI https://t.co/0yw5wm386d
— Nicholas Thickett (@NThickett) June 6, 2017
Q3) Thoroughly understanding your target audience is important. How can you best get to know this audience? #SocialROI pic.twitter.com/TKTDqfLDTl
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
A3 As mentioned a key edict of Social as in the real world is to listen ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A3 Create a twitter list such as Influential CIO’s and add your target CIO contacts to it
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
A3 Make sure you use a sensible name if you leave the list public as they will see alerts In their feed of you adding them to it #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A3 You can then listen to all their feeds in one separate view. (or use free tweetdeck !) #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Anofher way is identify your target audience,then focus on who influences them and target the influencer network wih good content #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A3 its about identify your target persona, understand them, create value content, ideally share it to them via influencers ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A3. Listening to your audience.
— Ai Zhang (@aiaddysonzhang) June 6, 2017
Monitor content.
Have conversations with your audience. #socialroi https://t.co/6WyJrf1GSA
A3: Research - your own data, social data, surveys, panels. Marketing starts with insights #SocialROI
— Joe Martin (@joeDmarti) June 6, 2017
A3: Try to find natural advocates of your brand and engage with them to create a customer brand advocates. #SocialROI
— Joe Martin (@joeDmarti) June 6, 2017
A3. love when we talk about THIS - suggest you actually spend some time "WITH" ur audience or better, serve people like yourself #socialroi
— Brandie Peters (@brandiepeters_) June 6, 2017
A3. Start at the root. Who is your ideal client? What value do they gain from you? Survey, listen, study your target market. #socialroi pic.twitter.com/asE2por9mK
— #WinnieSun (@SunGroupWP) June 6, 2017
A3: Get access to your analytics - website AND social - who is currently engaging with you? Is it who you thought/want? #SocialROI
— JMatt (@JMattMke) June 6, 2017
A3.2: Monitor your analytics regularly - you can see if your audience is changing and if you need to adjust your strategies. #SocialROI
— JMatt (@JMattMke) June 6, 2017
A3 Research > don't speculate but actually check, follow up. Test what your audience needs, looks for, searches for. Listen #SocialROI https://t.co/qvmej6ckar
— Zala Bricelj (@ZalkaB) June 6, 2017
A3. Going back to social listening again, here it's vital. See what your audience wants & needs.... 1/2 #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017
A3. Also see how they prefer to receive those wants/needs. They might like something's on Twitter & something's on IG 2/2 #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017
Q4) Buyers appreciate transparency and accessibility. How can brands ensure they are both of these things online? #SocialROI pic.twitter.com/zJ8OhNN6PR
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
A4 - this is where brands win or lose big - quickly - ! A challenge of social is you need to reply quickly #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A4 – as a brand / company account you need to ensure you have a monitor on it and jump on messages quickly #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A4 The good of social is it has a wide quick reach – the bad is it has a wide quick reach ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A4 Get it wrong or be slow or poor and the badness grows ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A4 I have seen good and bad - those that react quickly and impress and those that never reply ! if not monitored dont have an acc #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A4 just had HP the worst replied public and went to reply back and they had deleted the message to stop me ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A4 so started the public tweet again with and DONT delete again etc and they replied desperate to get me to DM !! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A4: A great start is to respond to complaints publicly, even if it's to show you reached out. This will add to your credibility. #SocialROI
— JMatt (@JMattMke) June 6, 2017
A4 Accessibility - in access & being approachable on every SM platform you use. Be active. Transparent = deliver what you promise #socialROI https://t.co/hL9RgJHNv7
— Zala Bricelj (@ZalkaB) June 6, 2017
A4. Acknowledge both the good and the bad. Be prompt in answering questions, complaints, etc. Customer service wins the day! #socialRoi
— Jorgenson Lockers (@JorgensonLocker) June 6, 2017
A4 Get REAL customers talking and don't try to silence negative feedback.
— Nicholas Thickett (@NThickett) June 6, 2017
Address and show people you care!#SocialROI
A4: Adding a human aspect to your social media strategy tied with honesty and sincerity elicits a positive response online #socialroi
— Bowda PR (@bowdapr) June 6, 2017
Q5) Your LinkedIn group currently has over 35K members. How did you grow this group & what are the benefits of a LinkedIn group? #SocialROI pic.twitter.com/fNEqBGwlR4
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
A5 yep my group is at https://t.co/WXbe4gQGqk #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Bult Organically & over time. I spotted a niche where there was not a strong group & created one which people wanted to join. #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 I then invited and encouraged the right early influencers that others would follow and the rest it did itself. #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 Benefits of owning a group are you can message the whole group & increase your own brand profile. #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 by all means go join the group - ill let you in :-) https://t.co/WXbe4gQGqk #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 Look to be 1st and create the 1st to get the member! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 NEW ONE FOR YOU ALL - Try https://t.co/2i9xIJAFhq where I created the top 100 cloud influencers list #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 – you can create your own there & own your domain - it autotweets all members each week of their place & drives engagement #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 check this idea out https://t.co/D555XltoFF way to get engagement from your target aud #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A5 it's a great place to discuss topics relate to to your work. The best part is getting many opinions. So many smart people #socialroi https://t.co/OC3YdKbNiw
— Jade Alberts Consult (@Jade_A_Consult) June 6, 2017
Q6) What is the best way to measure the ROI from Social Selling? #SocialROI pic.twitter.com/F8UmAYBbUA
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
A6 Social Sell ROI - the hard one ! It’s difficult and one of the challenges is exactly that how to measure #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A5 , ROI is often the worry of sales leaders is often what if the results are difficult to directly correlate #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A6 1 way is to ensure the CRM makes it easier for sales – Leadsource = linkedin INmail, Twitter, Facebook, LinkedinGroup etc #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A6 add Fields for the prospects company social accounts , same on the person record #crm
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
#socialroi
A6 add Activity types of InMail, Tweet DM, etc make it easy to track the Social actions & you have more chance to report on them #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A6 depends on your goal - revenue, brand, following, influence. throught leadership etc - then the metrics can be defined #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A6. Sales through the door ultimately as well as increase in bottom line - can't beat those metrics! #SocialRoi https://t.co/NJEsIfICNy
— Kevin Garber (@Ke_Ga) June 6, 2017
A6 the only way to measure success is what you turn into business. Sales are the bottom line. #socialroi https://t.co/STpEDrw9Ol
— Jade Alberts Consult (@Jade_A_Consult) June 6, 2017
A6. Relate social media activities and efforts to bottom line. #socialroi
— Ai Zhang (@aiaddysonzhang) June 6, 2017
A6 the only way to measure success is to compare it against your original goal.
— Nicholas Thickett (@NThickett) June 6, 2017
This is why I recommend creating KPI's #SocialROI https://t.co/PmNbCqQtP1
A:6 An increase in sales but only after a year of solid vestment. Otherwise you can check vanity metrics #socialroi https://t.co/LLw9SSgTsj
— Erin Roy (@Harvest_Agency) June 6, 2017
A6: Sales! Haha. Track your conversions - ideally using a trackable URL, so you can see your traffic through it. #SocialROI
— JMatt (@JMattMke) June 6, 2017
Q7) What tools do you recommend that can improve efficiency on social? #SocialROI pic.twitter.com/glxzXO5wyu
— ManageFlitter (@ManageFlitter) June 6, 2017
Guest Answers
A7 take a look at https://t.co/dT7SlkjDLV – automate blog sharing with great rules into your social feeds #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A7 https://t.co/dT7SlkjDLV you can set for example only post if it contains, 1 a day and add #xxxxx to end etc #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
A7 tweetjukebox is now https://t.co/Z906u6FiIm – libraries of social content to feed your social with - does FB and LI too now ! #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Hey guys i also recommend 2 books if i may - Social Selling by TIm Hughes a friend of mine ! &..... #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Known by Mark W. Schaefer how to build your own brand #socialroi
— Ian Moyse - FInstSMM (@imoyse) June 6, 2017
Other Answers
A7: @TweetDeck or similar to take part in chats like #SocialROI to learn good practices!
— Alex Harris (@iamspeedyalex) June 6, 2017
A7 @hootsuite @Shopify can streamline your posts and selling process. Your time is valuable so use it efficiently #socialroi https://t.co/dFGFIZhVVb
— Jade Alberts Consult (@Jade_A_Consult) June 6, 2017
A7 Use a social media dashboard, link shortener, CRM and have a clear sales process to move people through#SocialROI
— Nicholas Thickett (@NThickett) June 6, 2017
A:7
— Erin Roy (@Harvest_Agency) June 6, 2017
1. Set goals
2. Analyze & Measure goals w/internal & external tools like @buffer and @ManageFlitter #socialroi https://t.co/0P9qQ944JX
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 13th June 2017, 6.00pm EDT.
