Twitter Chat: Social Listening - Why is it important? - Transcript & Summary

ManageFlitter TwitterChat with Joe Martin

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 16th May 2017.

Madalyn Sklar hosted a Twitter Chat with Joe Martin around the topic of
"Social Listening - Why is it important?"

Details of our next Twitter Chat:

Topic: Customer Service in the Age of Social Media
Guest: Jay Baer - Keynote Speaker, Emcee, Author & President of Convince Consultancy
Date & Time: Tuesday, 23rd May 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Cathy Hackl.

Questions

  1. What is social listening and how does it differ to social monitoring?
  2. When creating a social listening strategy, what kind of phrases and keywords would you recommend listening to?
  3. What common opportunities are brands missing by not implementing a social listening strategy?
  4. What kind of information can social listening provide about your customers? Why is this useful?
  5. In your opinion, what are the limitations of social listening?
  6. Are there any tools or apps for social listening? If so, what are they?
  7. Which brands are doing social listening well? Can you provide some case studies?
  8. Marketers should also be aware of the conversations happening outside of social. Where else should brands be listening?

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 23rd May 2017, 6.00pm EDT.
 

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