Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 4th April 2017.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Brian Fanzo.
- What is the best way for small businesses to get started on Snapchat?
- Who are some good Snapchat influencers to watch and learn from?
- Snapchat provides access to raw experiences and storytelling. Why is this important in today’s social landscape?
- Snapchat Stories only last 24 hrs. How can small businesses leverage this content?
- Brand takeovers - What are they and how can they benefit small businesses?
- Text, Stickers, Bitmoji’s, AR & Geo Filters...The options are endless. What are some of the most creative Snaps you’ve seen?
- How can you measure the success & ROI of Snapchat campaigns?
- Many of us are yet to try Spectacles. How do they work and what has your experience using them been like so far?
A1) Listen. Get to know the neighborhood and a few neighbors. Engage! Also, Engage. After that, Engage. And then, Engage again. #socialroi— @JoeWilsonTV (@joewilsontv) March 28, 2017
A1: Create a Snapchat account and find collaborative allies immediately. Tell inspiring stories. #SocialROI ManageFlitter— Jeremy Murphy (@jeremypmurphy) March 28, 2017
A1. Hop onto to snapchat and feel around. It's a major learning curve to understand the functionality of the app. #socialroi— Meow #WWIM15 (@Meowchickenfish) March 28, 2017
A1 - Have a plan. Create thoughtful content. Let your social media communities know you're there (FB, IG, Twitter...) #SocialROI— Amanda Ray (@Amanda_Ray) March 28, 2017
A1 Most importantly, don't approach negatively ie Ugh, this SC is for kids only. Learn more about it, then try it out. #SocialROI— Zala Bricelj (@ZalkaB) March 28, 2017
Promote your brand Snapcode on your FB and twitter pages and drive the traffic to Snapchat #socialroi— Aditya Gotaparthi (@adityamayam) March 28, 2017
A1 Know your audience and jump on to see what other brands are doing. #socialroi— Jo (@toreen) March 28, 2017
A3. With so much polished content and noise, it is great to have one-on-one connections w/ ppl. More intimate. #SocialROI— Ai Zhang (@aiaddysonzhang) March 28, 2017
A3) Everyone is made of stories. Stories predate all technology. We're hardwired to tell them and experience them. #socialroi— @JoeWilsonTV (@joewilsontv) March 28, 2017
#SocialROI A3: We're accustomed to "highlight reels," it's time to engage in the process, the human element and the authenticity of brands.— Jason Yarborough (@yarby) March 28, 2017
A3 - with so many choices, it's nice to see raw material and connect on a real level. Not superficial #SocialROI— Amir Kendic (@cooshacalendar) March 28, 2017
A3: People want honesty and transparency. Live(ish) video is a great way to establish that. #SocialROI— Mallie Rust (@malliefe2o3) March 28, 2017
A3: Its different when we get to see, hear and experience what someone is doing. We feel like we're in the scene with them. #socialroi— Natx Wang (@natxwang) March 28, 2017
A3. Social Media is too perfect and SC gives you the unedited version. Its great to be on an equal playing ground #SocialROI— Meow #WWIM15 (@Meowchickenfish) March 28, 2017
A4. Use snapchat memories to create stories to be posted to other channels. share highlight of snaps at other sites. #SocialROI— Ai Zhang (@aiaddysonzhang) March 28, 2017
A4: Cross-platform promotion seems like the only viable way to promote Snap stories. #SocialROI— Mallie Rust (@malliefe2o3) March 28, 2017
A4. A story lasts 24 hrs, but a conversation lasts a lifetime. If a brand can perfect a story that is a wonderful 1st impression #SocialROI— Meow #WWIM15 (@Meowchickenfish) March 28, 2017
A5) Having someone take over your account, post a story and, hopefully, bring some of their community over. They can help build. #socialroi— @JoeWilsonTV (@joewilsontv) March 28, 2017
A5. The reason vine stars got big, is that they came together and shared each other's content. Small bus. can do this too on SC #SocialROI— Meow #WWIM15 (@Meowchickenfish) March 28, 2017
A5: This is a great way to leverage local influencers - they can add more loyalty & trust to your brand with their endorsement! #SocialROI— JMatt [not 'Matt'] (@JMattMke) March 28, 2017
A5: Its a great way to add personality while still including your brand message. People want to connect with humans. #socialROI— Natx Wang (@natxwang) March 28, 2017
A6. i might be rare.i'm attracted to stories by their content.not so much the add-ons, which are good to have but not essential #SocialROI— Ai Zhang (@aiaddysonzhang) March 28, 2017
A6.2: The glasses lens with a song behind it is a great way for musicians to get their new song out to a larger audience! #SocialROI— JMatt [not 'Matt'] (@JMattMke) March 28, 2017
A7) Depends on the goal, the timing, the size of the community and the time invested. It's not buying ads. #socialroi— @JoeWilsonTV (@joewilsontv) March 28, 2017
A7 Analytics are useful, but it's about more than views. Just like IRL, engagement and relationships are what matters most... #SocialROI— Amanda Ray (@Amanda_Ray) March 28, 2017
A6.2: You can also keep track on how many people on average view your story - that can translate into brand awareness. #SocialROI— JMatt [not 'Matt'] (@JMattMke) March 28, 2017
A7: SnapChat's analytics and targeting are lacking. I recommend cross-platform promotion to measure ROI. #SocialROI— Mallie Rust (@malliefe2o3) March 28, 2017
A8.2: spectacles allow you to see someone's life from their point of view... turn your phone as you watch, it's an experience! #SocialROI— JMatt [not 'Matt'] (@JMattMke) March 28, 2017