Twitter Chat: Setting Social Media Goals That Drive Business Growth - Transcript & Summary

ManageFlitter TwitterChat with Sonia Gregory

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 27th June 2017.

Madalyn Sklar hosted a Twitter Chat with Sonia Gregory around the topic of
"Setting Social Media Goals That Drive Business Growth".

Details of our next Twitter Chat:

Topic: Building Your Tribe on Social Media
Guest: Mireille Ryan - CEO of The Social Media Marketing Institute, Entrepreneur & Speaker
Date & Time: Tuesday, 4th July 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Sonia Gregory.

From the CEO Questions:

  1. What are some of the challenges that ManageFlitter has faced with respect to setting Social Media goals for business growth?

Guest Questions:

  1. What are some measurable Social Media goals & objectives organisations should be tracking?
  2. How should Social Media profiles be optimised with respect to these goals?
  3. How often should brands conduct competitor analysis? Do you think it’s healthy or unhealthy to keep a close eye on competitors?
  4. In your opinion, what does the ultimate Social Media content mix look like?
  5. There are a large number of Social Media networks to consider. How do you find the balance in going deep vs wide?
  6. How often should marketers review their Social Media analytics? What are the best tools assist with this?
  7. Goal setting can have a big effect on performance. What outcome can setting realistic Social Media goals have on a team?

From the CEO Questions:

CEO Answers

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Guest Questions:

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 4th July 2017, 6.00pm EDT.
 

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