Twitter Chat: Selling on Social: Understanding the Buyer’s Journey - Transcript & Summary

ManageFlitter TwitterChat with Mack Collier

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 5th September 2017.

Madalyn Sklar hosted a Twitter Chat with Mack Collier around the topic of
"Selling on Social: Understanding the Buyer’s Journey".

Details of our next Twitter Chat:

Topic: TBA
Guest: Lisa Buyer - Social Media Speaker, Educator & Author
Date & Time: Tuesday, 12th September 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Mack Collier.

From the CEO Questions:

  1. How has ManageFlitter used social media to sell in the past?

Guest Questions:

  1. Brands often assume that once people know who they are, people will buy from them. Why is this logic flawed?
  2. It’s important to understand the buyer’s journey. What are the 4 stages of the buying process?
  3. What is a passion point and why are they important to recognise?
  4. Customer-centric content is vital in Stage 1. Can you provide us with some examples of brands doing this well?
  5. In stage 2 you need to marry your passion points with your product. What does this mean and how do you do it?
  6. When is the best time to include a CTA (Call to Action) in the buying process and why?
  7. The final purchase stage should be easy for the customer. What are some common mistakes brands are making at the checkout?

From the CEO Questions:

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Guest Questions:

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 12th September 2017, 6.00pm EDT.
 

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