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Twitter Chat: PR in the age of Social Media - Transcript & Summary

ManageFlitter TwitterChat with Lisa Buyer

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 12th September 2017.

Madalyn Sklar hosted a Twitter Chat with Lisa Buyer around the topic of
"PR in the age of Social Media".

Details of our next Twitter Chat:

Topic: Brand Visibility & Discovery - How To Ensure Your Brand Gets Seen & Heard
Guest: Chris Spurvey - Entrepreneur Sales Mentor, Sales Speaker, Author & Podcaster
Date & Time: Tuesday, 19th September 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Lisa Buyer.

From the CEO Questions:

  1. How has ManageFlitter used PR for its own purposes?

Guest Questions:

  1. PR is changing. Can you explain the evolution from traditional press-kits to today?
  2. Why is the combination of PR & Social Media so powerful?
  3. Describe what a successful PR campaign looks like? Can you provide some examples?
  4. Social Media introduced the 24/7 news cycle. In what ways is this beneficial or detrimental for PR campaigns?
  5. How do you measure the ROI of PR campaigns particularly Social PR campaigns?
  6. Explain how content marketing and PR need to work hand in hand?
  7. What role can a brand ambassador / influencer play in a PR campaign?

From the CEO Questions:

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Guest Questions:

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 19th September 2017, 6.00pm EDT.
 

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