Please note, as our system evolves quickly, some of the information may not be accurate anymore.

Twitter Chat: PPC & Facebook Advertising in 2017- Transcript & Summary

ManageFlitter TwitterChat with Ed Leake

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 25th April 2017.

Madalyn Sklar hosted a Twitter Chat with Ed Leake around the topic of
"PPC & Facebook Advertising in 2017"

Details of our next Twitter Chat:

Topic: Personal Branding: What, why and how?
Guest: Dan Knowlton - Writer, Speaker & Co-Founder of KPS Digital Marketing
Date & Time: Tuesday, 2nd May 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Sue B Zimmerman.

Questions

  1. PPC (Pay Per Click) Marketing often gets associated purely with Google Adwords. What are some other popular PPC platforms?
  2. Paid advertising doesn’t run itself. Why is it important to monitor and tweak your ads?
  3. As a rule of thumb, should I focus on spend or conversions?
  4. In your opinion, which 3 Facebook Ads metrics are the most important and why?
  5. Facebook also rank ads based on their ‘Relevance Score’. What is this and how can you secure a high score?
  6. How do businesses best determine their ideal budget for Facebook ads??
  7. What are some common mistakes people make when setting up Facebook Ads?
  8. What does the future of Facebook advertising look like to you? Where do you think people should focus their budgets?

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 2nd May 2017, 6.00pm EDT.
 

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