Twitter Chat: Going Viral - Where Social and PR Collide - Transcript & Summary

ManageFlitter TwitterChat with Jeff Barrett

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on
Tuesday, 28th November 2017.

Madalyn Sklar hosted a Twitter Chat with Jeff Barrett around the topic of
"Going Viral: Where Social and PR collide".

Details of our next Twitter Chat:

Topic: Marketing to Millennials
Guest: Chelsea Krost - Millennial Marketer & Strategist
Date & Time: Tuesday, 5th December 2017, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Jeff Barrett.

From the CEO Questions:

  1. Has any of ManageFlitter’s content gone viral? Was this by design or accident?

Guest Questions:

  1. There is no absolute formula for viral content; but there are some essential ingredients. What are they?
  2. Can you provide an example of a campaign that followed this basic formula? How’d they do it?
  3. How can marketers anticipate what will be trending next month? What should they do with this information?
  4. What are the biggest challenges of building a network? How can marketers overcome them?
  5. Think of a campaign that has gone viral. Who was involved and what role did they play?
  6. People share content they can relate to. What tips do you have for creating content that elicits emotion?
  7. Where is the intersection of social media and PR when launching a potentially viral campaign?

From the CEO Questions:

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Guest Questions:

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 5th December 2017, 5.00pm EST.
 

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