Aaron Agius, Co-Founder of Louder Online.
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You’ve got to focus on just the core things that matter. All these little things happen successfully on the outside of that. Those core things are: Is your site technically sound, indexable and crawlable? Are you creating content that’s of value to people? And are people linking to your own site or are you getting links to your site? If those 3 things are happening then you’re going to win over time.