Editors Note: Scott Frappell is a Social Media Enthusiast, Ambassador for Reach Out Volunteers and Supervisor at Coles Supermarket. He can be found on LinkedIn.
Since its release in 2011, the media sharing app Snapchat has captured the millennial market and grown to 150 million users. Snapchat is quickly becoming popular among other demographics too.
Each day more than 410 000 000 Snaps are sent on Snapchat.
But what exactly is Snapchat and how does it work?