Social Selling - More About Authenticity, Less About Selling

Editor's note:   Mindi Rosser is the Social Media Business Strategist & Programs Manager at The Conversion Company Network. She can be found on Twitter and LinkedIn.

What is social selling?

According to Hubspot, social selling is when sales people use social media to interact directly with their prospects. Sales people will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.

The LinkedIn State of Sales 2016 Report [PDF 16MB] states that 90% of top sales professionals are using social selling tools, compared with 71% of overall sales.

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From Twitter To Close - A Repeatable Social Sales Funnel

Editor's note: Evan Dunn works in Digital Marketing at Transform, WA. He can be found on Twitter and LinkedIn.

Article Summary:
How to turn cold leads (complete strangers) into warm leads (potential clients) and then into actual clients using Twitter.

1. Why Should You Follow This Method?

A lot of reasons. Primarily because it works well for a variety of industries. More on that later.

2. The Overview

Twitter (using Manageflitter) -> LinkedIn and/or Email -> Phone and/or Coffee (and/or Beer) - > $$$ (and/or a different currency)

Put simply:

Twitter -> LinkedIn/Email -> Phone/Meeting -> Close ($$$)

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