What is social selling?
According to Hubspot, social selling is when sales people use social media to interact directly with their prospects. Sales people will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
The LinkedIn State of Sales 2016 Report [PDF 16MB] states that 90% of top sales professionals are using social selling tools, compared with 71% of overall sales.
I am a heavy Twitter user. I enjoy following a variety of accounts and currently follow over 4300 people. If I want to ensure that I do not miss someone’s tweets, I add them to one of my Twitter lists.