Below are three examples of companies that are using Twitter smartly.
Dell’s primary account, @Dell, offers a mix of quotes, links to blogs, promotions, and questions that lead to customer engagement.
Read all about our great Evolving Workplace Think Tank yesterday by following #techatwork and stay tuned for future events— Dell (@Dell) October 9, 2013
But @DellOutlet focuses solely on customers looking for discounted computers, since the tweets consist of coupon codes and reminders about sales.
Save 30% on any Dell Outlet XPS 27 -2720 All-In-One Desktop! Enter 1M2L1XH?5D0Q17 at checkout: http://t.co/EkYV7R0gb1 (Exp10/17@11:59pmCT)— Dell Outlet (@DellOutlet) October 15, 2013
The customer service side is taken care of by @DellCares, which offers troubleshooting tips, provides links to the support center, and is available to answer customer questions 24/7.
And @DellCaresPRO offers the same benefits to business customers, allowing business owners to quickly get answers specific to their needs.
What's new in Windows Server 2012 R2 and Networking: http://t.co/MXdtAFOnm0— Dell Cares PRO (@DellCaresPRO) October 15, 2013
2. Clover Food Lab Thrives on Customer Engagement
Hi guys! Happy Columbus Day. Hasani, Donna, and Tom are pouring hot coffee and baking hot muffins! Stop by and say hi.— cloverfoodtruck (@cloverfoodtruck) October 14, 2013
Hey everyone! Stop by MIT truck at 3 for hot apple fritters! They won't last long.— cloverfoodtruck (@cloverfoodtruck) October 10, 2013
Good morning MIT, breakfast is ready and popovers will be fresh out of the oven in 15 minutes— cloverfoodtruck (@cloverfoodtruck) October 2, 2013
3. Arena Flowers Goes for Humor Rather Than Self-Promotion
Most of their tweets are strange facts, funny comments, and entertaining pictures. Arena Flowers avoids the trap of too many self-serving, promotional tweets.
Recreate the opulence of Ancient Rome by knocking your house down and eating grapes in the rubble.— Arena Flowers (@ArenaFlowers) October 14, 2013
Disappointed not to win the Nobel Prize for Occasionally Amusing Corporate Social Media Account. (Again.)— Arena Flowers (@ArenaFlowers) October 12, 2013
Be warned that humour is difficult to pull off and can easily backfire - so use with caution and perhaps consider hiring a comedy writer to help with some funny tweets. At the very least remember to include some funny tweets and photos where possible - everyone enjoys a good laugh.
Never kiss too soon on a first date. Always wait for the perfect moment, like when you're on the bus home alone, full of regret.— Arena Flowers (@ArenaFlowers) October 8, 2013
Know any other companies getting it right on Twitter? Let us know in the comments below.